ACTRIS
15 Feb 2024

ACTRIS is proud to introduce its refreshed visual identity, marking a significant step in strengthening its brand and ensuring clear, consistent communication across all platforms. The updated brand identity reflects ACTRIS’s commitment to excellence, innovation, and collaboration while enhancing visibility and recognition among its stakeholders.

Key Elements of the New ACTRIS Brand Identity

Refined Logo and Color Palette
The ACTRIS logo has been modernized to maintain recognizability while improving versatility across digital and print formats. The accompanying color palette has been expanded to include fresh gradients that enhance the overall aesthetic, ensuring clarity and consistency in presentations, reports, and outreach materials.

Typography and Visual Consistency
A new typography system has been introduced to unify ACTRIS’s visual communication. The selected fonts balance professionalism with readability, ensuring a cohesive look across all official materials, from scientific publications to online platforms.

Updated Templates and Communication Assets
To support the rollout of the new identity, ACTRIS has developed updated templates for presentations, reports, and posters. These new assets align with the brand’s modernized design and provide stakeholders with user-friendly tools to create visually compelling materials.

Clear Guidelines for Implementation
The newly published brand guidelines provide a comprehensive framework for applying the visual identity across various formats and platforms. They ensure that all ACTRIS materials maintain a uniform and professional appearance, reinforcing the organization’s credibility and impact.

ACTRIS brand

 

A Unified Future for ACTRIS

With this refreshed brand identity, ACTRIS strengthens its presence as a leading European research infrastructure. By embracing a modern, dynamic visual identity, ACTRIS enhances its engagement with the scientific community, policymakers, and the public, ensuring that its mission and achievements are communicated effectively and consistently.

For more details, explore the full ACTRIS Brand Guidelines

For question, please get in touch with communications@actris.eu